In this weeks blog post I talk about your LinkedIn Professional Headline, and how to make it stand out.
LinkedIn Professional Headline
The headline is the description of what you currently do. It can be used by LinkedIn Members in all sorts of creative ways.
Why is the LinkedIn Professional Headline Important?
The Headline is visible right underneath your name. It’s one of the first things people will see as they land on your profile in search results or visit your profile .
It will get attention from prospective clients and make them want to learn more about you and your business.
Visitors to your profile will be drawn to your headline, after your cover image and your profile image and you have 7 seconds to impress a visitor to your profile so make that a standout impression!
What is the Character Limit?
There are 220 characters available for your headline, so you can have a few different titles in here.
Some Business owners will put a customer promise here e.g. I once worked with a recycling company sales manager whose headline read ‘ We Pay For Your Waste’ – a very effective headline.
Others may put in a website but be aware this is not a clickable link.
LinkedIn is Indexed By Google
When deciding on the wording for your headline, what search words will someone use if they want to find someone like you. Use those keywords in your headline.
LinkedIn is indexed by Google so your profile may pop up in a google search.
Your headline can also be client focused – you can focus on what you do or have done for your clients. Decide what will make the biggest impact on your potential client.
Your headline is definitely worth putting some thought into. Of course you can always change it at a later stage so don’t let it stop you in your tracks for too long.
To Bullet Or Not To Bullet
Bullets can be used on your headline and I thought it would be good to compare the headline with and without bullets.
Here it is without bullets
and here it is with bullets.
The bullets definitely draw in the reader more and give more clarity, don’t you think?
I put together a pdf on bullets you can use on your LinkedIn Professional Headline to make it stand out more. Make Professional Headline Stand Out
Further guidance on the LinkedIn Professional Headline is available from LinkedIn here
That’s it for today – hope this weeks blog post useful!
Marian